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Well, it's not going to shock anyone to know this, but at least it is now official.
The US Federal Trade Commission has published a report that states weight loss adverts are generally a pack of lies !!
Here's a few extracts from the FTC report.
'Ads for billions of dollars of diet products and services sold each year often include false, misleading and exaggerated claims that promise rapid, effortless weight loss and unachievable goals, according to a government report released yesterday.'
'With nearly 70 million Americans trying to lose weight or to prevent weight gain at any given time, these rampant, deceptive claims not only waste money but also place some consumers at risk.'
'We have known for some time now that there is a serious problem with weight-loss product advertising,' said FTC Chairman Timothy J. Muris. 'This report demonstrates the extent of that problem.'
'At least 40 percent of the 300 ads reviewed in the two- year study made at least one false representation, such as 'can eat as much as you want and still lose weight' ..
'More than half of the ads either made false statements or statements that were very likely to be false, including the suggestion that pounds could be shed without cutting calories and
increasing physical activity, and the promise of a steady weight loss of eight to 10 pounds per week.'
'Other ads made unproven claims about safety and effectiveness, and still others purported that their products produced long-term permanent weight loss, when there was little to support that claim.'
'It appears that too many unscrupulous marketers are making false claims promising dramatic and effortless weight loss to sell their products.'
'As with cigarette smoking and alcohol abuse, false or deceptive advertising of weight-loss products and services puts people at risk.'
'Many of the products and programs most heavily advertised are at best unproven and at worst unsafe.'
Here's an actual example of an advert they reviewed...
'Amazing Fat Fighting Diet Pill Produces an Extremely Fast Weight Loss..... Even if You Cheat or Refuse to Diet'
Obviously a crock of shit, but before you laugh too hard, doesn't that sound just like the muscle gain adverts as well that we see for bullshit weight gain/steroid alternative supplements all over certain websites??
I wonder what conclusion the FTC would come to if they did a review of "weight gain" supplements?
Check these "hard sell li(n)es" out...
"Please Read All The Exciting Details About This New Version Of The Oldest Yet Most Reliable Anabolic Stack In The World...Add 15 Pounds Of Pure Muscle, Easy!"
"Dermagain's New, Fast-Action Delivery System Slams 400 Big mg's Of Anabolic Hormones Directly Into Your Blood Stream Resulting In Extremely Rapid Muscular Gains!"
These arrived in an email from a big "steroid" site just this week.
Don't believe the hype people, only steroids can do what steroids do. And don't waste your cash on supplements that don't work.
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